It is also more than just having your profile image taken for your social media platforms.
The way you communicate with people, the way you respond to customer's emails, your time management, how responsible and responsive you are, your personality, the way you position yourself in your industry, the way you want your customers to perceive you, the promise that you give to your customers are part of your Personal Brand.
Every big or small activity you take says something about you and your business. That is your Personal Brand.
Most importantly, it is how you want your customers to experience when they work with you.
In business, people buy from people that they like and trust. Your customers do not buy your products or services. They buy "YOU" first.
YOU are the reason why they buy from you.
You must give your customers the opportunity to see you visually on social media in order to raise their curiosity and interest of what you do, and also for them to get to know you better before deciding to work with you.
Being visual on social media does not mean showing your business profile picture and that's it. It goes further than just an image. It's also essential for you to create content consistently on social media about your business. This will be discussed when I talk about Personal Branding Photography.
Your Personal Brand can help to elevate your business growth if you know how to do it the right way.
Be sure to build the TRUST and LIKE in your Personal Brand to attract your target audience to your business.
My name is Herman Chow. I am a Portrait and Personal Branding Photographer in Almere, The Netherlands.